In this ClickFunnels review, we’ll take an in-depth look at what makes this platform one of the most popular tools for building sales funnels. Whether you’re a small business owner or an experienced marketer, ClickFunnels offers a wide range of features designed to simplify the process of creating high-converting funnels. From its ease of use to its powerful integrations, we’ll cover everything you need to know to decide if ClickFunnels is the right solution for your business.
Table of Contents
Overview of this ClickFunnels review
ClickFunnels is a comprehensive sales funnel builder designed to help businesses and marketers create high-converting sales funnels, landing pages, and automated marketing systems with ease. Founded by Russell Brunson in 2014, ClickFunnels has rapidly become one of the most popular tools in the digital marketing space.
The platform simplifies the process of designing, building, and managing sales funnels, making it accessible even for those with limited technical skills. It is particularly useful for entrepreneurs, small businesses, and marketers who want to streamline their online sales processes.
ClickFunnels allows users to build everything from simple landing pages to complex, multi-step sales funnels that include upsells, downsells, and order bumps. The tool offers a drag-and-drop editor, which means users don’t need to code or design from scratch—just select templates and tweak them to suit their business needs.
In addition to funnel creation, ClickFunnels integrates various marketing automation features, including email marketing, customer relationship management (CRM), and affiliate program management. This makes it a powerful all-in-one platform for businesses looking to grow and scale their online presence.
With its robust features and ease of use, ClickFunnels is ideal for businesses seeking to automate their sales process and increase conversion rates without the need for complex, technical solutions
Key Features of ClickFunnels
ClickFunnels offers a wide range of features that make it an ideal tool for building sales funnels, automating marketing tasks, and growing an online business. These features are designed to be user-friendly, efficient, and effective, ensuring that even users with little technical experience can create high-converting funnels. Below are some of the standout features of ClickFunnels that make it a powerful marketing tool.
1. Drag-and-Drop Funnel Builder
One of the most attractive features of ClickFunnels is its intuitive drag-and-drop editor. This tool allows users to create customized funnels without any coding or design skills. You can easily add and arrange elements like text, images, buttons, and forms to build pages that suit your specific needs.
2. Pre-Built Funnel Templates
ClickFunnels comes with a variety of professionally designed, pre-built funnel templates. Whether you’re creating a lead generation funnel, sales page, webinar registration page, or membership site, these templates provide a solid starting point. This feature saves you time by offering customizable templates that are proven to convert.
3. Sales Funnel Automation
ClickFunnels allows you to automate many aspects of your sales funnel, including email marketing, follow-ups, and order confirmations. Using Actionetics (ClickFunnels’ built-in email automation tool), you can send personalized emails to leads and customers, ensuring you never miss an opportunity to engage your audience.
4. A/B Testing & Split Testing
Testing is crucial for optimizing sales funnels, and ClickFunnels makes it easy to run A/B tests. You can split test different versions of your funnel pages to see which elements perform best, whether it’s the headline, call-to-action buttons, or images. This data-driven approach helps maximize conversion rates.
5. One-Click Upsells and Downsells
ClickFunnels includes built-in functionality for one-click upsells and downsells. After a customer makes a purchase, you can offer them additional products with just one click. This feature helps you increase the average order value and boost revenue from existing customers.
6. Affiliate Program Management (Backpack)
ClickFunnels has a robust affiliate program feature called Backpack, which allows you to create, manage, and track affiliate marketing campaigns. You can recruit affiliates to promote your products and offer them commissions for each sale they generate, all managed within the platform.
7. Integrated Payment Gateways
ClickFunnels integrates with popular payment gateways such as Stripe, PayPal, and Authorize.net, allowing you to securely process payments directly through your sales funnels. Whether you’re selling digital products, physical goods, or services, this integration streamlines the checkout process.
8. Membership Site Builder
If you want to create a membership site for your business, ClickFunnels makes it simple. With this feature, you can offer exclusive content, courses, or other membership-based products to subscribers. The platform handles everything from user access to content delivery.
9. CRM (Customer Relationship Management)
ClickFunnels includes built-in CRM features that help you manage your leads and customers efficiently. You can track interactions, follow up with prospects, and segment your audience based on their behaviour, ensuring that your marketing is as personalized as possible.
10. Funnel Analytics and Tracking
ClickFunnels provides detailed funnel analytics, allowing you to track each step of your sales funnel and see where customers drop off. You can monitor metrics like conversion rates, average order value, and revenue, helping you identify areas for improvement.
Ease of Use
One of the key factors that set ClickFunnels apart from other funnel-building platforms is its ease of use. Whether you’re a seasoned marketer or just starting out, ClickFunnels is designed to be user-friendly and intuitive. Here’s a closer look at why ClickFunnels is considered one of the easiest tools to use for creating sales funnels.
1. Drag-and-Drop Editor
The heart of ClickFunnels’ ease of use is its drag-and-drop editor. This tool allows you to build complete sales funnels without any coding or technical expertise. You can customize your funnel pages by simply dragging elements (such as text blocks, images, videos, and forms) onto the page and adjusting them as needed.
2. Pre-Built Templates
For users who don’t have the time or design expertise to create funnels from scratch, ClickFunnels offers a wide range of pre-built templates. These templates are professionally designed and optimized for conversions, which means you can get started quickly without having to worry about layout and design.
Whether you’re creating a sales page, landing page, or webinar funnel, these templates serve as a solid foundation that you can easily customize with your branding and messaging.
3. Step-by-Step Funnel Setup
ClickFunnels guides you through the process of creating your funnel step by step. Once you select a funnel type (e.g., lead generation, sales, webinar), the platform will walk you through each stage—such as adding pages, choosing the right content, and setting up payment processing. This streamlined process reduces the learning curve significantly, even for beginners.
4. All-in-One Dashboard
The ClickFunnels dashboard is clean and easy to navigate. From the dashboard, you can manage all your funnels, track your analytics, and access customer data in one place. Everything is organized in a straightforward layout, so you don’t have to jump between multiple tools or tabs.
5. No Coding Required
Unlike some funnel-building tools, ClickFunnels does not require any coding knowledge. Whether you’re editing an existing funnel or creating a new one, the platform’s interface is designed for non-technical users. This eliminates the need for web development skills, allowing anyone to create high-quality funnels with ease.
6. Mobile-Friendly
ClickFunnels ensures that the funnels you create are mobile-responsive. Given the significant amount of web traffic that comes from mobile devices, having a mobile-friendly design is crucial. The platform automatically adjusts your funnels for optimal display on mobile devices, so you don’t have to worry about tweaking settings for different screen sizes.
7. Comprehensive Support Resources
For users who need assistance, ClickFunnels offers comprehensive support. Whether you need help navigating the platform or troubleshooting a problem, ClickFunnels has a variety of resources, including video tutorials, live chat, and a dedicated customer support team. This ensures that users can quickly find answers to any questions or challenges they may encounter.
8. Mobile App for Managing Funnels
ClickFunnels also offers a mobile app that allows you to manage your funnels on the go. You can track your sales, monitor conversions, and even make quick adjustments to your funnels directly from your smartphone or tablet.
Pricing Plans
When considering ClickFunnels for building your sales funnels, one of the most important factors to evaluate is its pricing. ClickFunnels offers a range of pricing plans to suit different business needs, whether you’re just getting started or you’re an experienced marketer. Below, we break down the available plans to help you understand what you’ll get at each level and determine which one is best for you.
1. ClickFunnels Basic Plan – $147/month
The Basic Plan is ideal for individuals or small businesses who are just starting to create their first sales funnels. This plan includes:
- 1 Funnel: You can create up to 20 funnel pages.
- 20,000 Monthly Visitors: The plan allows for a decent amount of traffic.
- 1 Domain: You’ll get one custom domain to link to your funnel.
- Email Integrations: Allows you to integrate with email marketing tools.
- Basic Funnel Features: Includes access to ClickFunnels’ core funnel-building tools, including landing pages, sales pages, and order forms.
This plan is perfect if you’re a small business owner or an entrepreneur looking to test the waters with funnel marketing without breaking the bank.
2. ClickFunnels Platinum Plan – $197/month
The Platinum Plan is more advanced and offers more robust features for businesses ready to scale. This plan includes everything in the Basic Plan, plus:
- Unlimited Funnels: You can build unlimited funnels with no restrictions on the number of pages.
- Unlimited Visitors: There is no cap on the number of visitors to your funnels.
- 3 Domains: You can link up to three custom domains.
- Follow-Up Funnels (Email Automation): Full access to ClickFunnels’ advanced email automation and marketing tools.
- Backpack (Affiliate Program Management): Manage your own affiliate program and recruit affiliates to promote your products.
The Platinum Plan is ideal for established businesses or marketers who need more flexibility and want to grow their operations further with advanced marketing tools.
3. ClickFunnels Two Comma Club Plan – $2,497/month
The Two Comma Club Plan is designed for experienced marketers who need the most extensive features available. This plan includes everything in the Platinum Plan, plus:
- Exclusive Coaching & Mentorship: Direct access to Russell Brunson and the ClickFunnels team for expert guidance.
- Unlimited Custom Funnels and Pages: No limits on the number of funnels or pages you can create.
- Dedicated Support: Priority support for your business.
This plan is geared towards high-level marketers and businesses that want to take their funnel-building to the next level with personalized coaching and the full range of ClickFunnels features.
4. Free Trial – 14 Days
If you’re still unsure whether ClickFunnels is the right choice for your business, you can start with a 14-day free trial. This gives you a chance to explore the platform and test out its features before committing to a paid plan.
Image suggestion: Add a clean, easy-to-read pricing table to visually compare the different plans and features. This will help readers quickly grasp the differences between the option
Performance & Speed
When choosing a funnel-building platform like ClickFunnels, performance and speed are crucial factors to consider. The speed at which your funnels load and how efficiently they perform can directly impact your conversion rates, user experience, and overall business success. Here’s a breakdown of ClickFunnels’ performance and speed capabilities.
1. Fast Funnel Load Times
One of the key performance features of ClickFunnels is its fast funnel load times. Websites or funnels that take too long to load can result in high bounce rates and a poor user experience. ClickFunnels is designed with optimization in mind, ensuring that your funnels load quickly and efficiently for your visitors, whether they’re on desktop or mobile devices.
ClickFunnels uses content delivery networks (CDNs) and optimized server infrastructure to ensure minimal load times, allowing your funnels to perform at their best even when traffic spikes.
2. Reliable Uptime
Another important aspect of performance is uptime. ClickFunnels has a proven track record for maintaining high uptime, meaning your funnels are available and working for your customers around the clock. The platform is hosted on reliable servers that ensure minimal downtime and provide a seamless experience for both users and visitors.
The stability of ClickFunnels’ hosting infrastructure is essential for business owners who rely on their funnels to generate leads, process payments, and close sales consistently.
3. Optimized for Mobile Performance
With more and more users accessing websites and landing pages via mobile devices, mobile optimization is a top priority for ClickFunnels. All funnels created on ClickFunnels are mobile-responsive by default. The platform automatically adjusts your funnels to ensure they look great and load quickly on smartphones and tablets.
This mobile-optimized design is critical for reaching a broader audience and ensuring a smooth experience for users, regardless of their device.
4. Scalability with Traffic
As your business grows and more people visit your funnels, you need a platform that can handle the increase in traffic without sacrificing performance. ClickFunnels is built to scale, meaning that it can handle high volumes of visitors without significant delays or crashes. Whether you’re running a simple lead generation funnel or a more complex sales funnel with multiple upsells, ClickFunnels can handle the load.
ClickFunnels’ infrastructure is designed to support high levels of traffic, ensuring that your business can grow without hitting a performance bottleneck.
5. Speed Optimization Tools
For users who want to further optimize their funnel’s performance, ClickFunnels offers built-in tools to enhance speed. You can reduce page load times by optimizing images, scripts, and videos, and by using the platform’s features to streamline the user experience. Additionally, ClickFunnels provides tracking and analytics that allow you to monitor the performance of your funnels in real-time and make adjustments as needed.
Customer Support
One of the key elements that can make or break the experience with any software is customer support. ClickFunnels understands this and provides a variety of support options to ensure that users can get help when needed. Whether you’re encountering a technical issue, need guidance on how to use a feature, or simply have a question, ClickFunnels offers reliable customer support to assist you every step of the way.
1. 24/7 Customer Support
ClickFunnels offers round-the-clock customer support, ensuring that you have access to help at any time, no matter where you are. Whether you’re working during the day or late at night, their support team is available to resolve issues promptly. You can contact the support team via their live chat feature, which is available on the platform.
2. Live Chat Support
For users who need immediate assistance, ClickFunnels offers live chat support directly on their platform. This feature allows you to get answers to questions or resolve issues in real-time without having to wait for email responses. The live chat feature is ideal for users who need quick troubleshooting or guidance while building their funnels.
3. Email Support and Ticketing System
If your issue is not urgent or requires more detailed assistance, ClickFunnels also provides email support. When you submit a support ticket, the ClickFunnels team responds within a reasonable time frame. Email support is especially useful for complex issues that may require a more in-depth response or solution.
4. Knowledge Base and Help Centre
ClickFunnels has an extensive Knowledge Base that includes articles, tutorials, and guides on how to use the platform. Whether you’re looking for help with setting up a funnel, troubleshooting technical issues, or optimizing your funnel’s performance, the Knowledge Base offers detailed, step-by-step instructions to help you solve problems independently.
The Help Centre is searchable, making it easy for users to find specific information quickly. It’s a great resource for anyone who prefers self-service support or wants to explore advanced features.
5. Training Resources and Webinars
In addition to traditional support options, ClickFunnels provides a variety of training resources to help users get the most out of the platform. These resources include:
- Video Tutorials: Step-by-step video guides for beginners and advanced users.
- Live Webinars: Regular live webinars hosted by ClickFunnels’ experts, where they walk through platform updates, best practices, and strategies to grow your business using funnels.
These resources are particularly useful for users who want to master ClickFunnels and use it to its fullest potential.
6. Community Support
ClickFunnels also has an active and engaged community of users who are eager to help each other. Their Facebook group, ClickFunnels Official, is a great place to connect with other funnel builders, share ideas, ask questions, and get feedback. The community is made up of both beginners and experienced users, so you can get answers to a wide range of questions.
Integrations
One of the strengths of ClickFunnels is its ability to integrate with a wide range of third-party tools and services, allowing you to connect your funnels with other platforms you may already be using in your business. These integrations enhance the functionality of ClickFunnels, helping you streamline processes, automate tasks, and improve your overall marketing efforts. Below is an overview of the key integration features ClickFunnels offers.
1. Email Marketing Integrations
Email marketing is an essential part of any sales funnel, and ClickFunnels makes it easy to connect with popular email marketing platforms. You can integrate ClickFunnels with leading tools such as:
- AWeber
- Mailchimp
- ActiveCampaign
- GetResponse
- ConvertKit
By connecting your email marketing service, you can automate email follow-ups, send personalized messages, and nurture leads captured through your funnels. These integrations help you stay in touch with your customers and maximize the effectiveness of your email campaigns.
2. Payment Gateway Integrations
ClickFunnels allows you to easily accept payments through popular payment gateways. Whether you’re selling digital products, physical goods, or services, you can integrate your funnels with platforms like:
- Stripe
- PayPal
- Auth.net
- Infusionsoft
These integrations enable you to securely process payments directly within your sales funnels, making it easy for customers to complete their purchases.
3. CRM and Automation Integrations
For users who need a more advanced customer relationship management (CRM) system, ClickFunnels integrates seamlessly with popular CRMs. These integrations allow you to track customer interactions, manage contacts, and automate follow-ups based on user behavior. Some notable CRM integrations include:
- Salesforce
- HubSpot
- Zoho CRM
By syncing your funnel data with your CRM, you can better manage customer relationships and ensure that no lead falls through the cracks.
4. Webinar Integrations
If you host webinars as part of your marketing strategy, ClickFunnels integrates with several webinar platforms to help you automate and promote your webinars directly within your funnels. Popular webinar integrations include:
- EverWebinar
- WebinarJam
These integrations make it easy to promote your webinars, capture registrations, and send reminders all through your funnels, saving you time and increasing attendance rates.
5. Social Media Integrations
ClickFunnels also integrates with social media platforms, allowing you to connect your funnels with your Facebook, Instagram, and Google Ads accounts. You can create targeted campaigns, track conversions, and capture leads directly from social media. Key integrations include:
- Facebook Ads
- Google Ads
- Instagram Ads
These integrations help you seamlessly run paid ads, track the effectiveness of your campaigns, and connect leads to your sales funnels.
6. Other Popular Integrations
In addition to the major integrations listed above, ClickFunnels supports a wide range of other tools and services to enhance its functionality. These include:
- Zapier: Automate workflows and connect ClickFunnels to thousands of apps.
- Shopify: Integrate your e-commerce store with ClickFunnels to manage products and orders.
- Calendly: Schedule appointments directly through your funnels.
By leveraging these integrations, you can build a more cohesive and automated marketing ecosystem, saving time and increasing productivity.
Pros and Cons of ClickFunnels
Like any software, ClickFunnels has its strengths and weaknesses. While it’s widely praised for its ability to create effective sales funnels and simplify online marketing, it’s important to consider both the pros and cons before committing to the platform. Below, we break down the key advantages and drawbacks of ClickFunnels to help you make an informed decision.
Pros of ClickFunnels
1. Easy Funnel Building
One of the biggest advantages of ClickFunnels is its user-friendly funnel-building interface. With a drag-and-drop editor, even beginners can quickly create high-converting sales funnels without needing any coding or technical knowledge. This ease of use makes it an appealing choice for entrepreneurs and small business owners.
2. All-in-One Marketing Solution
ClickFunnels consolidates a wide range of marketing tools into a single platform. You can build landing pages, create sales pages, manage email marketing, handle affiliate programs, and process payments—all from one place. This eliminates the need to use multiple tools, making it a time-saving solution for marketers and business owners.
3. Comprehensive Integrations
ClickFunnels integrates with many popular third-party tools, including email marketing platforms (like MailChimp and ActiveCampaign), payment gateways (like Stripe and PayPal), and CRMs (like Salesforce). This flexibility allows you to seamlessly connect ClickFunnels with your existing systems, making it easy to manage your entire marketing stack in one place.
4. High-Converting Templates
ClickFunnels offers a wide range of pre-built templates optimized for conversion. These templates are designed by experts and tested to help you create high-performing sales funnels quickly. Whether you need a landing page, a sales page, or a webinar funnel, you can start with a template and customize it to suit your needs.
5. Strong Customer Support
ClickFunnels provides 24/7 customer support through live chat and email, as well as an extensive knowledge base and training resources. For users who need more personalized assistance, there are also dedicated support options. This high level of support ensures that you’re not left to figure things out on your own.
6. Scalability
ClickFunnels is designed to scale with your business. Whether you’re just getting started or you’re running a large-scale operation, the platform can handle growing traffic and increased sales volume without significant issues. As your business expands, ClickFunnels can grow with you.
Cons of ClickFunnels
1. Pricing
One of the main drawbacks of ClickFunnels is its pricing. At $147 per month for the Basic Plan, ClickFunnels can be a costly option for individuals or small businesses with limited budgets. While the platform offers powerful features, its price point may be prohibitive for those just starting out or on tight budgets.
2. Steep Learning Curve for Advanced Features
While ClickFunnels is easy to use for basic funnel building, some of its more advanced features, such as Actionetics (email marketing automation) and Backpack (affiliate management), can have a steeper learning curve. New users may need to invest time in learning how to use these tools effectively.
3. Limited Email Marketing Features
Although ClickFunnels does offer email marketing integrations, its built-in email marketing system (Actionetics) is not as feature-rich as other dedicated email marketing platforms like MailChimp or ActiveCampaign. Some users may prefer to integrate with these platforms for more advanced email marketing features.
4. Customization Limitations
While ClickFunnels offers a lot of flexibility, some users find that its customization options are somewhat limited compared to other platforms. For example, more advanced users who are used to complete control over their page designs might feel restricted by the platform’s template-based structure.
5. Transaction Fees on Lower Plans
On the Basic and Platinum plans, ClickFunnels charges a 2% transaction fee on all sales processed through its payment gateways. This can add up over time, especially for businesses with high sales volume. If you’re looking to avoid transaction fees, you’ll need to opt for the higher-tier Two Comma Club plan.
Final Verdict
In conclusion, ClickFunnels is a powerful and versatile funnel-building platform that offers an array of features designed to help businesses create high-converting sales funnels. With its user-friendly interface, all-in-one marketing solution, and extensive integrations, ClickFunnels is an excellent choice for entrepreneurs and businesses looking to streamline their online marketing efforts.
While the platform has its drawbacks, such as the pricing and a learning curve for advanced features, the benefits far outweigh the cons for most users. The ability to create and optimize funnels with ease, coupled with the strong customer support and scalability, makes ClickFunnels a valuable tool for businesses of all sizes.
If you’re looking for a comprehensive funnel-building solution that can help you generate leads, make sales, and grow your business, ClickFunnels could be the right choice for you. However, it’s important to carefully consider the pricing and features to ensure it aligns with your business goals and budget.
Ultimately, whether you’re a small business owner, a digital marketer, or an experienced entrepreneur, ClickFunnels offers the tools and resources to help you succeed in the competitive world of online marketing.
